There’s a quiet panic running through product orgs right now. PMs see AI writing specs, generating tickets, drafting wireframes, and shipping working code, and the question hanging in the air is the obvious one:
Do I still have a job?
Here’s my answer, the one I’d give any product builder reading this:
AI didn’t take the PM job. It exposed the one we should have been doing all along.
This piece is sponsored by Atlassian, who hosted me at their Team ‘26 conference a few weeks ago. Their announcements mirror what I’m seeing across product teams right now: the shift from isolated individuals working with single-player AI to teams collaborating with AI and agents. That new way of working needs new tools.
Product Collection is Atlassian’s answer: an end-to-end suite tying customer feedback, discovery, roadmaps, and delivery into one connected system for AI-native product teams.
The hard part of product management was never the paperwork. It was understanding what customers actually want, craf…
