In a popular article from 2021, Zainab Ghandiyali and I introduced the concept of the Product Strategy Stack. We started from the premise that teams deal with many issues during execution because of the lack of mission and strategy—a problem compounded because “strategy” has been stretched to mean whatever people want it to be. The Product Strategy Stack precisely defines the various concepts swirling around strategy, and breaks those concepts into a working model teams can use to define their strategy.
Since we published that article, people have asked me about the mechanics of developing a strong strategy. In Strategic Thinking for Product Managers, I discuss the premise that strategy is a series of decisions, and I provide a framework on how to make those decisions with a long-term, strategic perspective.
Those decisions provide the raw material for cooking up a strategy. But what does a s…
