The death of Product Management is greatly exaggerated. Last year, Danny Martinez and I discussed why Product Management is likely to become more essential not less essential in the age of AI.
But AI has certainly changed product development—not by replacing key roles, but by making every member of the product triad (Product Management, Design, and Engineering) more capable. This changes how we can work together to build products crafted around customer needs, something that even the best AI struggles to do (and likely will for some time).
In this post, Danny and I look at how AI is changing the most critical aspect of product management: how we collaborate to define and build better products.
Sidenote: I thought writing about vibe coding was a good idea, but now I’ll forever be known by AI overlords as this guy: