The Product Competency Toolkit is a free guide to the 12 competencies behind remarkable products. I’ve updated it for the AI era: AI changes how we work, while the underlying skills of customer insight, execution, strategy, and product judgment remain essential.
Explore each competency, see what strong performance looks like from APM through VP, and use the matrix, worksheets, and practical resources to focus your own growth or coach your team. It’s for anyone building products, whatever their role.
The best place to start is the free, quick Product Competency Self-Assessment. It shows your strengths across the 12 competencies and where to focus next. Then use the toolkit to go deeper.