Welcome to Top 1% Builder. AI makes it possible to build more, faster. What matters now is choosing what’s worth building and making it great. Here, we sharpen the judgment, taste, and product thinking behind remarkable products.
Find your strengths
Start with the free, quick Product Competency Self-Assessment. It helps you see your strengths across 12 competencies and choose where to focus your growth.
Explore the toolkit
Then use the updated Product Competency Toolkit to see what strong performance looks like at each level, from APM through VP, and find practical resources for growing yourself or coaching your team. It’s been updated for the AI era.
Read two essays
You might be doing user research wrong — A quick read on common mistakes when talking to customers and how to learn what they actually need.
Competitive differentiation is poison — Why durable strategy starts with customer value, not a reaction to competitors.
If you want to go deeper, explore the Top 1% Builder Club for office hours, workshop replays and slides, and the full archive.